PITCHEN believes that any brand in any given industry can launch a successful integrated brand campaign.
Rather than going through extensive definitions and theories of what marketing integration is; PITCHEN’s integration experts selected a series of highly successful campaigns out of 1,000s of case-studies to help illustrate the dynamics that make marketing integration work. As a result, PITCHEN is proud to present its very first ‘Portal of Integrated Brand Campaigns’ introducing 100s of inspiring cases from around the world.
For each campaign, you will find the following information:
The ToolbarThe category, the brand, the country.
The TitleThe umbrella ‘Campaign Idea’ and the lead agency behind the campaign.
The BriefThe marketing challenge the brand is facing, the target to be reached and the campaign objective.
1. InvestigationThe core insight that is both relevant to the brand and that resonates with the target audience.
2. IdeationThe umbrella ‘Campaign Idea’ rooted in the insight, big enough to be driven across touch-points.
3. IntegrationThe touch-points selected, the activation for each of them, and the leverage on one another.
The Touch-pointsThe overview of the selected touch-points.
The ResultThe summary of the campaign impact